News - 3 January 2022
The genesis of Elegance
Today we interview Matteo De Stefani, our architect and designer, who tells us his view on our new collections.
What is Elegance?
Elegance is a method, a project, a flavor, an emotion. The concept of Elegance is to satisfy precisely and effectively the needs of a certain type of international clientele.
Elegance is a method, a project, a flavor, an emotion. The concept of Elegance is to satisfy precisely and effectively the needs of a certain type of international clientele.
Elegance involves the mixing of different styles, tendences and eras: often, Sevensedie's customers have sensitivities and cultures that are very different from ours, they like to mix products of different styles and eras with each other, with an impressive choral result.
Elegance takes up this concept by building an ad hoc setting using 3D modeling technology, without using photo shoots or real locations.
The various products that come from different directions in the Sevensedie world are placed inside these 3D settings.
These products, interacting with each other, create a different mood and an exclusive atmosphere, they become more aggressive and exuberant for a result of great effect.
